From Blank Page to Credible Voice
PET - Platform for Energy Transition
Think Tank · Clean Energy · NGO
PET trusted us to build their entire public presence from the ground up. Website, communications, events, strategy — we became their external comms team, from day one.
The Story
PET is a non-profit think tank driving Serbia’s transition to clean energy. Backed by top academics and energy experts, their work spans research, advocacy, and stakeholder coordination.
They came to us with:
No website
No comms strategy
No social presence
But a clear goal:
"We want people to know what we’re doing — not just insiders, but institutions, funders, and the public."
Scope of Work
How PET Became a Public-Ready Platform for Energy Transition
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We kicked off in January 2024 with the launch of pet.org.rs. The site now functions as a digital HQ — showing who they are, what they do, and why it matters.
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We helped PET figure out how to talk about each of their projects. This made it easier for them to explain their work to the public and policymakers.
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We started their LinkedIn page from scratch and grew their audience of clean energy supporters to over 500 followers, all through organic reach.
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We put together a full communications plan to support all of PET's projects, ensuring their message was consistent and strong.
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We created a steady stream of content, including original articles, interviews, and project updates. We've published over 40 pieces to date.
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We supported PET's first Energy Transition Conference in October 2024. This included storytelling, coverage, and reporting. We're also already preparing for their next big event in October 2025, handling content, timelines, outreach, and media efforts.