From Blank Page to Credible Voice
PET - Platform for Energy Transition
Think Tank · Clean Energy · NGO
PET trusted us to build their entire public presence from the ground up. Website, communications, events, strategy — we became their external comms team, from day one.
The Story
PET is a non-profit think tank driving Serbia’s transition to clean energy. Backed by top academics and energy experts, their work spans research, advocacy, and stakeholder coordination.
They came to us with:
No website
No comms strategy
No social presence
But a clear goal:
"We want people to know what we’re doing — not just insiders, but institutions, funders, and the public."
Scope of Work
How PET Became a Public-Ready Platform for Energy Transition
-
We kicked off in January 2024 with the launch of pet.org.rs. The site now functions as a digital HQ — showing who they are, what they do, and why it matters.
-
We helped PET figure out how to talk about each of their projects. This made it easier for them to explain their work to the public and policymakers.
-
We started their LinkedIn page from scratch and grew their audience of clean energy supporters to over 600 followers, all through organic reach.
-
We put together a full communications plan to support all of PET's projects, ensuring their message was consistent and strong.
-
We created a steady stream of content, including original articles, interviews, and project updates. We've published over 50 pieces to date.
-
We supported PET's Energy Transition Conference in October 2024. and in October 2025. This included storytelling, coverage, and reporting, as well as handling content, timelines, outreach, and media efforts.