The Best Hire I Never Made | What Are AI Agents
Do you remember when we all first started hearing about "The Cloud"? Half of us thought it had something to do with the weather, and the other half nodded politely while secretly googling it under the table.
I feel like we are in a similar moment right now with AI Agents.
Back when I was doing PR support for Microsoft, I had a front-row seat to the revolution. I was there when Copilot arrived and the industry really started talking about "AI Agents." The energy was incredible - we knew we were looking at a massive shift in how work gets done.
Fast forward to today. I’m running Publicity Bureau, and I’m working with Wonderful. And let me tell you - the future isn’t just coming anymore. It’s clocked in, it’s doing the paperwork, and I absolutely love it.
So, what on earth is an AI Agent?
If you’ve used ChatGPT, you know it’s a brilliant talker. You ask for a poem about a sad toaster, and it writes it. You ask for a recipe, and it gives it.
But AI Agents? They are doers.
Think of it this way:
A Chatbot is like a Consultant. It gives you great advice, answers your questions, but ultimately leaves you to do the actual work.
An AI Agent is like a really smart Intern. You don’t just talk to it - you give it a job.
You can say to an agent: "Hey, look at these 500 invoices, match them to the payments in the bank account, and email the people who haven't paid yet."
And the Agent doesn’t just say "Here is a draft." No. It actually opens the files, checks the bank, writes the emails, and hits send. It has "arms and legs" in your software. It takes action.
Why this is a PR Dream (And why you should care)
Promoting technology can sometimes be dry… And let's be honest, "enterprise software" isn't usually a party starter. But the story we are telling with Wonderful is different.
We aren't just talking about "AI magic." We are talking about business survival.
In my work with them, we focus heavily on concepts like Fast Iteration—a strategy they break down brilliantly here. The core idea? Stop trying to build the "perfect" massive system for six months. Instead, spin up an Agent now, let it handle that one boring task, and move on.
As someone who has seen the "old way" of doing tech rollouts (years of planning, millions of dollars), their approach to Building vs. Buying is a breath of fresh air. It’s a new business philosophy.
From a communications perspective, this is gold. We aren't selling a "tool", we are selling the end of drudgery. We are selling the idea that your team can stop being data-entry robots and go back to being creative humans.
The Conclusion
So, why do I care?
Because I’ve seen the evolution. I went from writing press releases about what AI might do one day, to working with a client who is actually putting these Agents to work today.
We are moving from the era of "Look how smart this computer is" to "Look how much work this computer just finished for me."
And honestly? As someone running a business, having a digital team member who doesn’t need coffee breaks and actually enjoys sorting Excel sheets sounds pretty wonderful to me.