Strategic Positioning in the AI Era | Wonderful’s Presence at Money Motion 2026

As a PR agency our role goes far beyond securing media mentions… our mission is to ensure our clients are leading the most critical conversations in their industry. Last week, at the record-breaking Money Motion 2026 conference in Zagreb, we achieved exactly that.

While the President of Croatia, Zoran Milanović, opened the event before an audience of over 2,500, our client, Vedran Bajer (Country Manager for Adriatic, Wonderful), sat at the epicenter of the strategic discourse. His panel “Moving towards the Next stage” in AI was not just a discussion about tech, but a calculated demonstration of how to build authority in the most demanding sector of today’s economy.

How We Strategically Built the Narrative

1. Context is the Ultimate Endorsement

Wonderful was strategically placed on stage alongside transformation leaders from NLB and RBI. In PR, digital trust is not built in isolation - it is built through dialogue with the giants. When you sit at that table, you are no longer selling a product, you are setting the industry standard.

2. Combatting "AI Fatigue" with Radical Realism

The market is saturated with empty AI promises. Our communication strategy for this panel was centered on uncompromising realism. Vedran’s core message Two quarters is an eternity became the defining quote of the conference because it hit the primary pain point of modern business: inertia.

3. The Power of Expertise (The 80% Factor)

Through PB’s communication channels, we consistently promote the fact that domain-specific experts (like the Wonderful team) accelerate implementation by 80%. At Money Motion, this statistic moved from a slide deck to a live, face-to-face reality. This is PR that focuses on measurable ROI, not just buzz.

4. Local Insight, Global Authority

In prep docs, we utilized the latest Gartner, McKinsey, and Grayling reports to back Vedran’s insights with data that was only weeks old. The result? Major media outlets like Jutarnji list and Telegram picked up messages as the relevant economic analysis.

The PB Perspective

Our job is to identify High Agency leaders like Vedran Bajer and provide them with a megaphone. The success of Wonderful at Money Motion is proof that when you combine state-of-the-art technology with strategically driven communication, market barriers disappear.

We are proud to partner with leaders who aren't just watching the future unfold, but actively implementing it.