The Legacy of Women in PR | Shaping Communications Through Time
Meet the powerful women who changed PR history! From pioneering figures like Doris Fleischman Bernays to Inez Kaiser, discover their impact on communication and leadership with Publicity Bureau.
The AI Revolution in PR - Friend or Foe?
The screen showing ChatGPT, the AI Revolution in PR - Friend or Foe?
No Unicorn Dust, Just Strategy
Unicorn in a forest - there isn't a rigid, one-size-fits-all formula that guarantees PR success every time (it's part art, part science!), there are definitely key ingredients and frameworks that significantly increase your chances.
Smart PR Strategies for New Businesses
Build startup buzz on a budget! Discover actionable, low-cost PR strategies to get your new business noticed without breaking the bank. Learn creative tactics for impactful visibility and connect with your target audience.
Getting Your Spokesperson Stage-Ready
A public speaking engagement isn't just a speaking slot; it's a strategic opportunity. It's a chance to shape perception, build credibility, and deliver key messages directly to your target audience.
Campaign/Press Release Kick-off Questionnaire
Always ask the detailed questions. The Ultimate PR & Campaign Briefing Questionnaire: Avoid Endless Revisions
How to Write an Effective Press Release
Learn the essential steps to writing a compelling and effective press release that captures media attention. Our guide covers everything from crafting a newsworthy headline and structuring your content to including key information and distribution strategies. Boost your chances of securing media coverage and sharing your news effectively.
The Art and Science of Media Relations
A guide to understanding and mastering media relations. Learn how to build strong media relationships and secure positive coverage.
Why Human Connection is PR's Most Valuable Asset
The biggest lesson in PR - it's not about the headlines, the metrics, or even the perfect pitch. It's about the human connections you build.
Ethical PR in a Shifting Media Landscape
To be truly effective in today's media landscape, we PR professionals need to acknowledge a growing, albeit uncomfortable, truth: the lines are blurring, and "pay-to-play" in various forms is becoming increasingly prevalent.