Wonderful | BUILDING REGIONAL AUTHORITY FROM DAY 1
CLIENT: Wonderful
SERVICES: Strategic Communications, Executive Thought Leadership, Media Relations, Event Placements
PARTNERSHIP: Ongoing Strategic Communications Partner
The Challenge
Wonderful, a revolutionary AI company, launched its Adriatic region operations in September 2025. Their new Regional Director, Vedran Bajer, carried immense personal credibility as a former Microsoft executive and AI expert.
The challenge was twofold:
Manage and align a high volume of inbound media and speaking requests to ensure every appearance perfectly matched the new company's core narrative.
Strategically prepare for the high-stakes launch of the company's $100M Series A funding, navigating a complex Q4 media calendar filled with holidays and "dead zones".
The Solution | A MULTI-PHASE STRATEGY
Publicity Bureau implemented a multi-phase campaign focused on strategic support and flawless execution.
PHASE 1 |
Strategic Support & Narrative Alignment (Oct 2025)
Our initial role was not pitching, but high-level strategic preparation. As inbound requests arrived, our team provided in-depth support for every interview, keynote, and panel. This included:
Developing key messages and Q&As.
Aligning all talking points with Wonderful's core narrative of "deep localization".
Preparing the executive for all public appearances to maximize impact.
PHASE 2 |
Flawless Launch Execution (Nov 2025)
With a strong foundation of thought leadership established, we executed the launch of the $100M funding round.
Strategic Embargo: We secured embargoed, in-depth stories with A-list media (Forbes, Poslovni dnevnik) to ensure high-quality, non-repetitive coverage.
Localization-First: The narrative was localized to focus on regional investment and the new Zagreb hub, making it relevant to local media.
Wide Saturation: The moment the embargo lifted, a wide, multi-country distribution saturated the news cycle.
PHASE 3 |
Proactive Strategic Placements (Q4 2025)
While managing inbound success, our team proactively secured strategic, high-profile speaking slots for the next phase of the campaign, including the Bloomberg Industry Insights conference in Belgrade, Sinergija Conference and The Economist Meet Up in Skopje.
PHASE 4 |
Ongoing Strategic Partnership (Present)
Publicity Bureau continues to be Wonderful's core communications partner in the region, focusing on long-term brand building and reputation management.
This means our work continues side-by-side with Vedran Bajer. We provide ongoing strategic counsel, manage the media relations he's built, and are always on the lookout for the next high-impact speaking or thought leadership opportunity. The goal is simple: to support him in maintaining his dominant, market-leading voice in the AI conversation.
The Results | A FOUNDATION FOR LONG TERM LEADERSHIP
The campaign successfully established Wonderful as the undisputed AI leader in the region.
Key Metrics:
40+ Media Placements secured for the $100M funding announcement.
A-List Media Saturation including features in Forbes, Bloomberg Adria Croatia, Bloomberg Adria North Macedonia, Netokracija, Lider, Poslovni dnevnik, Nedeljnik, VIDI, and BizLife.
Wonderful in the Headlines
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Forbes
The $100M Milestone.
A major feature detailing the massive Series A round and the strategic importance of the Zagreb hub for the company's global growth.
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Netokracija
The Tech Deep-Dive.
The region's leading tech blog explores the "deep localization" technology behind the AI agents and Vedran Bajer's vision for the Adriatic market.
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Bloomberg Adria
Major Investment News.
Breaking the news of the $100M Series A round and analyzing Wonderful’s strategic move to establish a hub for the Adria region in Zagreb.